How to Price a Diamond
This section will show you how to price a quality diamond in Utah. If you follow these rules, then you’ll be able to figure out whether or not you’re getting a good deal. Our goal is to help you get the best ring and quality diamond at the best price, even on custom made engagement rings.
You’d think you could just go around to different jewelers in Provo, purported “wholesalers”, and your buddy’s best friend’s “source” and compare quotes. This doesn’t work, because you’ll end up thinking the best deal is from the dealer willing to stretch the truth the most. Most of this “truth stretching” occurs ignorantly and is not actually done with dishonest intent, while others knowingly mislead. Either way, you are the one who takes the fall.
Here’s how to price a diamond and figure out your best deal and not get ripped off.
Requiring a store to completely identify what they are trying to sell will weed out those who can’t completely document what the specs are on a diamond and those who can. Of course if a store doesn’t know everything about their diamond, they will be reluctant or refuse to fill out the form and sign it. Mark these stores off your list.
Regardless of how it sounds, ask questions and make sure to compare any quotes with other jewelers. Wilson Diamonds specifically guarantees to beat ANY purported “wholesale” price. (see “Myths About Wholesalers“)
For more about certified diamonds click here.