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QUESTIONS YOU SHOULD ASK
Do you have Color Master Grading Diamonds from GIA , and may I see my diamond next to them?
Wrong Answers:
"Yes, but they're not here."
"Yes." (But no invitation to show you)
"We use a high tech colorimeter to grade colors." (GIA
doesn't...See Diamond Grading)
Right Answer:
"Yes. Come back into our lab and I'll show you how to verify this color grade."
Do you guarantee to give me a refund if someone can
offer this for less? Even Wilson Diamonds?
Wrong Answer:
"We offer the lowest prices." (Avoids answering the question!)
"I'm a wholesaler." (Still doesn't answer the question!)
Right Answer:
"Yes. We guarantee our prices with a refund against anyone."
Do you carry ideal cut diamonds?
Wrong Answer:
"All our diamonds are Ideal Cut." (not true)
Right Answer:
"Yes, an ideal cut is a diamond that is cut for maximum brilliance.
They are much more beautiful than other diamonds. Let me show you how to tell an Ideal Cut."
Do you sell all your diamonds loose from the mounting?
Wrong Answer:
"(Hem, haw) No."
Right Answer:
"Absolutely. It's the only way to show you the complete
grades."
Is this diamond on sale?
Wrong Answer:
"Yes it is. It's your lucky day!"
Right Answer:
"Sales" on diamonds are not legitimate. (See Smart Diamond Buying)
Is this diamond certified?
Wrong Answer:
"Yes, but not with a GIA." (SeeCertified Diamonds)
Right Answer:
"Do you know what certification means, and what is a valid certificate?"
(See Certified Diamonds)
Can you show me why this diamond is ideal?
Wrong Answer:
"You can see how it sparkles" (avoids the question)
"Ideal cut is just a term or brand name" (not true)
Right Answer:
"Sure. Come into the diamond grading lab and I will show you."
Can you beat the price from the Internet?
Weak Answer:
"Yes."
Good Answers:
"Yes, and we can show you how to compare prices with anybody."
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Questions You Should Ask