HOW TO PRICE A DIAMOND This section will show you how to price a diamond. If you follow these rule, then you'll be able to figure out whether or not you're getting a good deal. You'd think you could just go around to different jewelers, purported "wholesalers", and your buddy's best friend's "source" and compare quotes. This doesn't work, because you'll end up thinking the best deal is from the dealer willing to stretch the truth the most. Most of this "truth stretching" occurs ignorantly and is not actually done with dishonest intent, while others knowingly mislead. Either way, you are the one who ends up with an inferior diamond. See Myths About Buying Wholesale Here's how to figure out your best deal and not get ripped off. Learn how diamonds are supposed to be graded. If you know the right way grades are determined, then you can ask good questions. This will help you expose bad grading designed to mislead. A good place to start is the Diamond Grading section herein. Generally the more you know, the less you'll pay. Learn what the 4C's are. The four grading categories are Cut, Color, Clarity, and Carat Weight. Some of these affect beauty, others don't, but ALL of these grades affect the worth of the diamond. If you ignore one of these grades, then you won't know what you're getting, and you won't be able to compare prices. Verify Grades Ask any jeweler giving you grades to verify them. For instance, ask how they know a diamond is a "G" color? Or how they know it it's a good cut? Ask them to show you all grades in a proper diamond grading lab. If they start making excuses then you know you can't trust their grading.