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FREQUENTLY ASKED QUESTIONS
How can I get the best deal on a diamond?
First, shop several places, not just where you think the price will be good. Ask your favorite store to match a
price if you think they're high. Second, find a store that thoroughly explains all the quality factors about
diamonds and makes you confident in your purchase and their integrity. Your best bet for accuracy here is someone
with full credentials from the Gemological Institute of America (GIA ) and a member of The American Gem Society (AGS).
Third, insist on a written, money back guarantee. Wilson Diamonds not only matches princess, but we have a written,
lowest price guarantee.
Why should I buy a diamond from Wilson Diamonds?
Well, first there's our price. We actually guarantee in writing to charge less than anyone.
Second, we have many, many more rings from which to choose, since we only sell engagement rings. You don't have
to wade through ruby rings, gold chains, porcelain, or pearls. Third, our service is wonderful (Read
Customer Feedback section). Lastly, you'll like us. We have great warranties and after-the-sale freebies that
will make you glad you bought from us. We don't use pressure tactics to sell and we employ good people who
are not on commission.
How can I be sure of the quality of the diamond?
Unfortunately you can't just ask because many jewelers quote higher grades than their diamonds merit. Others leave
out crucial info of which customers are unaware. Most certificates are incomplete and inflated as well. The only
way to really tell is to have the jeweler show you all four grades in an accredited lab with special equipment.
(Read How to Price a Diamond herein for more.)
What are the most important qualities of a diamond?
There are four quality areas to consider, called the Four C's, which are Cut, Color, Clarity, and Carat weight.
Of these four Cut is undoubtedly the most important, since it effects beauty and price the most. (Read
Diamond Grading herein for a complete overview of grading.)
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Frequently Asked Questions